Empathy Map by Back of the Napkin Consulting
Empathy maps are a tool used in design thinking and product management to help engineers and designers understand the lived experiences and needs of end users.
How do you bring voices in the room, safeguard their emotional experiences and create understanding between decision-makers and audiences impacted by those decisions when time and interest do not exist? How can equitable evaluation tenants be incorporated (and appreciated) while managing resources?
Enter the empathy map. While frameworks vary, the empathy map engages participants to envision what people:
Think & Feel
How do they receive information (Hear)
Perceive (See)
How and what do they communicate outwardly? (Say and do)
What they stand to gain and potential pain points from a project/project
This template was created by Back of the Napkin Consulting.
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Customer Journey Map Template
Works best for:
Ideation, Mapping, Product Management
A customer journey map (CJM) is a visual representation of your customer’s experience. It allows you to capture the path that a customer follows when they buy a product, sign up for a service, or otherwise interact with your site. Most maps include a specific persona, outlines their customer experience from beginning to end, and captures the potential emotional highs and lows of interacting with the product or service. Use this template to easily create customer journey maps for projects of all kinds.
Customer Touchpoint Map Template
Works best for:
Desk Research, Product Management, Mapping
To attract and keep loyal customers, you have to truly start to understand them—their pain point, wants, and needs. A customer touchpoint map helps you gain that understanding by visualizing the path your customers follow, from signing up for a service, to using your site, to buying your product. And because no two customers are exactly alike, a CJM lets you plot out multiple pathways through your product. Soon you’ll be able to anticipate those pathways and satisfy your customers at every step.
Service Blueprint by Slalom Philadelphia
Works best for:
Research & Design
The Service Blueprint by Slalom Philadelphia helps you map out service interactions and backstage processes. It's perfect for identifying service gaps and optimizing workflows. Use this template to align teams, improve customer experiences, and ensure seamless service delivery. It's ideal for fostering collaboration and strategic planning, making it a valuable tool for service design and improvement initiatives.
Design Sprint Kit Template
Works best for:
Agile Methodology, UX Design, Sprint Planning
With the right focused and strategic approach, five days is all it takes to address your biggest product challenges. That’s the thinking behind Design Sprint methodology. Created by Tanya Junell of Blue Label Labs, this Design Sprint Kit provides a set of lightweight templates that support the Design Sprint’s collaborative activities and voting—and maintains the energy, team spirit, and momentum that was sparked in the session. Virtual sprint supplies and prepared whiteboards make this kit especially useful for remote Design Sprint Facilitators.
Press Release Template
A clear vision of the result is vital for success. To gain support, use the Press Release Template to create an engaging news story that captures your audience's attention and imagination. Excitement and enthusiasm for your idea will lead to the support and resources you need to make it a reality.
Research Topic Brainstorm Template
Works best for:
Desk Research, Brainstorming, Ideation
Coming up with a topic for a research project can be a daunting task. Use the Research Topic Brainstorm template to take a general idea and transform it into something concrete. With the Research Topic Brainstorm template, you can compile a list of general ideas that interest you and then break them into component parts. You can then turn those parts into questions that might be the focus for a research project.