The Product Storyboard
Quite often ideas developed during ideation sessions miss important aspects that are needed in order to fulfill user needs.
The story behind the Product Storyboard
The Product Storyboard offers a fun-to-use and ease-to-understand way to identify certain steps on a user journey that needs further attention (e.g. features of a solution). Furthermore, it's story-driven format offers an accessible way of presenting an idea to other stakeholders or deciders.
What is the Product Storyboard?
The Product Storyboard is a framework to further develop an initial idea. The sequential logic in 'scenes' allows team members to outline each relevant step on a user's journey from user need to need fulfilment in a creative and engaging way, even if they are not used to creating complex customer journeys or process diagrams.
How to use it
Start: Begin your Product Storyboard by briefly outlining challenges, characters, settings and tools that are relevant to your idea's story.
Scenes: Duplicate the 'scene frame' for each scene of your story. 3 to 6 scenes should be sufficient to illustrate your idea and how it affects users and solves their challenge.
End: Since your solution should solve specific user needs or pains, use the 'end frame' to demonstrate how the characters of your product story benefitted from the interaction with your idea.
This template was created by Nono Weinzierl. Discover more storyboard template examples and map your next project.
Get started with this template right now.
Product tone of voice
Works best for:
Product Management, Planning
The Tone of Voice Workshop template helps product teams define and align on brand tone and messaging. By facilitating collaborative workshops, exploring brand personality traits, and defining tone guidelines, this template ensures consistent and impactful communication. With sections for identifying target audience personas, articulating brand values, and crafting messaging principles, it enables teams to create authentic and compelling brand voices. This template serves as a foundation for building strong brand identities and resonating with customers across all touchpoints.
Remote Design Sprint Template
Works best for:
Design, Desk Research, Sprint Planning
A design sprint is an intensive process of designing, iterating, and testing a prototype over a 4 or 5 day period. Design sprints are conducted to break out of stal, work processes, find a fresh perspective, identify problems in a unique way, and rapidly develop solutions. Developed by Google, design sprints were created to enable teams to align on a specific problem, generate multiple solutions, create and test prototypes, and get feedback from users in a short period of time. This template was originally created by JustMad, a business-driven design consultancy, and has been leveraged by distributed teams worldwide.
Jobs to be Done template
Works best for:
Ideation, Design Thinking, Brainstorming
It’s all about a job done right — customers “hire” a product or service to do a “job,” and if it's not done right, the customer will find someone to do it better. Built on that simple premise, the Jobs To Be Done (JTBD) framework helps entrepreneurs, start-ups, and business managers define who their customer is and see unmet needs in the market. A standard job story lets you see things from your customers’ perspective by telling their story with a “When I…I Want To…So That I …” story structure.
Sitemap Template
Works best for:
Mapping, Software Development, Diagrams
Building a website is a complex task. Numerous stakeholders come together to create pages, write content, design elements, and build a website architecture that serves a target audience. A sitemap is an effective tool for simplifying the website design process. It allows you to take stock of the content and design elements you plan to include on your site. By visualizing your site, you can structure and build each component in a way that makes sense for your audience.
The Tiered Pricing Canvas - Product Plans
Works best for:
Product Management, Planning
The Tiered Pricing Canvas - Product Plans template helps product managers design tiered pricing strategies effectively. By mapping out pricing tiers, features, and value propositions, this template enables teams to optimize pricing models and maximize revenue. With sections for analyzing customer segments and competitive pricing, it supports data-driven pricing decisions. This template serves as a guide for crafting compelling pricing plans that align with customer needs and market dynamics, driving profitability and customer satisfaction.
Inspired: Creating Products Customers Love
Works best for:
Product Management, Planning
Inspired: Creating Products Customers Love template guides product managers in developing innovative and customer-centric products. By emphasizing empathy, ideation, and validation, this template fosters a deep understanding of customer needs and preferences. With sections for brainstorming ideas, defining features, and validating concepts, it facilitates the creation of compelling products that resonate with target audiences. This template serves as a roadmap for delivering exceptional customer experiences and driving product success.