Storyboard Template

About the Storyboard Template

Storyboarding is a technique that's traditionally used to plan the scenes in a movie, TV show, or commercial, but in recent years it's gained popularity in the business world. You can use the storyboard template to imagine various scenarios and visualize how a customer/user will think, feel, and act.

What is a storyboard template?

A storyboard is a sequence of illustrations used to develop a story. Traditionally, animators and designers have used storyboarding to design scenes for television, video games, or movies. However, many businesses now use storyboarding templates to understand and map customer experiences. Storyboarding is instrumental for aligning your team, pitching an idea, understanding the customer journey, and much more.

How to use the storyboard template in Miro

Select our pre-made storyboarding template, making any changes you'd like to suit your needs.

Here below, you can see some of the steps you can take to write a storyboard for a product with Miro's template:

1. Set the main actor of your storyboard

Discuss with your team who is the main actor of your story. Think of the personas you want to target with your product or business and try to describe their scenario, their needs and key activities. Add details and context to your main actor.

2. Map out your storyboard journey

Draw the journey of your main actor, from what triggered them to discover your product to the end of their experience. Sketch all moments that lead the actor from the initial struggling moment to their happy ending. Show how your solution helps them get there. Add details in each step with the following information: who, where, and what.

3. Understand the main actor

After you map out your actor's journey, it's time to understand how they feel. Is your actor happy? Are their struggles over? Can you visualize how their journey was and draw insights?

Invite team members to join your board and collaborate. Use the @mention or video chat if you need input from others. You can upload other file types such as documents, photos, videos, and PDFs, to store all the relevant information in one place.

When should you use the storyboard template?

Use the storyboard template anytime you'd like to really put yourself in a customer or user's position and understand how they think, feel, and act. This tactic can be especially useful when you know there's a problem or inefficiency with an existing process. You can even go one step further and create a user storyboard.

Another alternative is to create a storyboard of how things are now and how you'd like them to be in the future. Before launching a new product, feature, or service, you might also want to storyboard to anticipate what is likely to happen.

Why should you use a storyboarding template?

The major benefit of using a storyboard template is empathizing with your customers. Storyboarding empowers you to get inside your customers’ heads. What are their challenges? What needs are you filling? What could you do better? How could you make their lives easier? By drawing out your customers’ interaction with your products or services, you can better understand how to reach them.

Another advantage when storyboarding is that you can easily map the customer journey. For many organizations, the customer journey can feel like a black box. They log onto your site...and then what? They open your app...and then what? Use the Storyboard Template to dig into your customers’ step-by-step experience of your product or service and find your customers’ most meaningful moments. Once you've mapped the customer journey, you can find your customers’ most impactful interactions with your product. That helps ensure they get the most delightful and efficient experience possible.

Last but not least, uncover your customer journey gaps. Just as you can uncover your customers’ meaningful moments, you can also discover gaps in your product or service. Is there something that your customers might want but that you do not provide? Is there a missing element or step that would improve their experience? Storyboarding can sharpen and clarify these points.

Discover more storyboard examples and map your next marketing or product project.